Privacy Policy

In this privacy statement, we explain what we do with the data we obtain from and about you when you use our website. We recommend that you carefully read this statement, as it explains your rights and our obligations. In processing your data, we comply with the requirements of privacy legislation, including the California Consumer Protection Act (CCPA). That means, among other things, that:

We clearly state the purposes for which we process personal data. We do this by means of this privacy statement; We aim to limit our collection of personal data to only the personal data required for legitimate purposes; We first request your explicit consent to process your personal data in cases requiring your consent; We take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf; We respect your right to access your personal data or have it corrected or deleted, at your request. If you have any questions, or want to know exactly what data we keep of you, please contact us by telephone, mail, or email at the number or addresses listed at the end of this Privacy Statement.

Purpose and Categories of Data

Categories of personal information to be collected and the purpose for which the categories shall be used.

We use a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

Contact may be initiated by you through phone, mail, email and/or webforms. Your contact information is provided to the dealers from whom you are requesting information. This happens when you use a contact form in which you supply your information, and click a button to finalize your information request

The following categories of data may be collected:

• A first and last name
• An email address
• A telephone number
• Compiling and analyzing statistics for website improvement.

We do not share data with third parties. Information that you enter when requesting a dealer price or other question is sent to the requested dealer via email directly to the dealer or their CRM system only;

We disclose personal information if we are required by law or by a court order, in response to a law enforcement agency, to the extent permitted under other provisions of law, to provide information, or for an investigation on a matter related to public safety.

Security

We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorized access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.

Text Messaging

may send text messages to customers who have opted in to receive SMS notifications regarding referral rewards. Message frequency varies. Message and data rates may apply. To opt out, reply STOP to any message. To request help, reply HELP. We do not share your mobile number with third parties for marketing purposes.

Third Party Websites

This privacy statement does not apply to your data when you visit third party websites that are connected by links on our website. We do not control the data collection policies of such third party websites and cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend that you read the privacy statements of these websites prior to making use of these websites.

Amendments To This Privacy Statement

We reserve the right to make amendments to this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any changes.

Accessing & Modifying Your Data

If you have any questions, please contact us at the number or addresses listed at the end of this Privacy Statement.

We shall not discriminate against a consumer because the consumer exercised any of the consumer’s privacy rights.

This privacy statement was last changed on April 24th, 2021, last checked on April 24th, 2020, and applies to citizens of the United States.

Bayway Auto Group

Nathan Northcutt, Corporate Marketing Director

Email: Nnorthcutt@baywayautogroup.com

Phone: 346-560-7164

12333 Gulf Fwy, Houston, TX 77034-4414

Cookie Policy

We may use cookies in order to customize this site for return visitors. These cookies are not required for site functionality. Additionally, third-party widgets such as YouTube or Flickr may install cookies depending on their configuration. You are not required to accept any cookies to use this site.

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Service Providers and Communication Partners

We work with trusted technology and service providers to operate our business and to communicate with our customers and prospective customers. Service providers provide communication, vehicle purchase, servicing of vehicles, parts sales, financial products, vehicle acquisition, customer engagement, and related technology services to Bayway Cadillac Southwest. Some provider platforms include automated and AI-powered communication systems, including AI-powered communication agents that may contact you on our behalf.

When you submit a form on our website, schedule service, request a vehicle offer or trade-in valuation, submit an internet lead, provide your contact information at our dealership, or otherwise engage with us, you authorize us to share the information you provide — including your name, phone number, email address, vehicle information, and inquiry details — with Bayway Cadillac Southwest so that our service providers may communicate with you on our behalf consistent with this Privacy Policy and the consents you have provided.

Providers are contractually engaged as our service provider (as that term is defined under the California Consumer Privacy Act and similar state privacy laws) and as a processor under applicable data protection laws. The provider is permitted to use the information we share with it only for the purposes for which we have engaged it, and is contractually prohibited from selling your personal information or using it for its own independent commercial purposes.

Communications, Texts, and Calls

By providing your phone number to Bayway Cadillac Southwest — whether through a website form, online lead, service intake, scheduling tool, in person at the dealership, or by any other means — you authorize Bayway Cadillac Southwest and its service providers to contact you at the number you provided with:

• Phone calls and text messages regarding vehicle offers, trade-in valuations, vehicle availability, service appointments, account information, marketing campaigns, and related communications
• communications that may be generated, selected, dialed, or delivered by an automatic telephone dialing system, autodialer, predictive dialer, or other automated platform
• and communications that may include artificial or prerecorded voice content, or content generated using artificial intelligence systems.

You understand that consent to receive these communications is not a condition of purchasing any goods or services from us. Standard message and data rates may apply. Message frequency varies based on your activity, vehicle status, and our active campaigns.

Automated and AI-Generated Communications

Some of the communications you receive from us or our service providers may be generated, drafted, or delivered using artificial intelligence systems — including AI-generated voice content and AI-generated text AutoAcquire AI · Dealer Compliance Guide · AA-CG-001 · v2.0 · August 18, 2026 Page 13 of 24 content. When you receive an AI-generated voice call from us or our service providers, the AI nature of the call will be disclosed at the start of the call. You may opt out of automated and AI-generated communications at any time using the methods described below.

Opting Out of Marketing Communications

You may opt out at any time and through any reasonable method, including: Text messages — reply STOP to any text message to opt out of further texts, or HELP for help. Phone calls — tell the caller you do not wish to receive further calls, or contact us at 713-533-8599. Email — use the unsubscribe link in any marketing email, or contact us. Other methods — submit a request via our website at https://www.baywaycadillacsouthwest.com/privacy-policy or in writing to 10150 Southwest Fwy, Houston, TX 77074

We will honor opt-out requests across all channels within ten (10) business days of receipt. Opting out of marketing communications will not affect operational or transactional communications you have requested, such as appointment confirmations, vehicle ready notifications, service updates, or account-related communications.

Your Rights

Depending on your state of residence, you may have additional rights regarding the personal information we collect, including the right to access, correct, delete, or limit our use of your information, the right to opt out of certain data sharing, and the right to non-discrimination for exercising those rights. To exercise these rights, please visit https://www.baywaycadillacsouthwest.com/privacy-policy

Terms of Use

Acceptance of Terms

By accessing and using this website, you accept and agree to be bound by the terms and provisions of this agreement. If you do not agree to these terms, please do not use the site.

Use of the Website

This website is provided for informational purposes and general use only. You agree to use the site only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit the use and enjoyment of the site by any third party.

Intellectual Property

All content, trademarks, logos, and service marks displayed on this website are the property of their respective owners and are protected by intellectual property laws. You may not reproduce, distribute, or otherwise use any content without prior written permission from the owner.

Third-Party Links, Content and Tools

This website may contain links to third-party websites, and content from 3rd party-party vendors and partners displayed on a webpage. We are not responsible for the content, policies, or practices of any linked websites or content and information. The inclusion of any link or 3rd party content and information does not imply endorsement by us.

Disclaimer

All information on this website is provided “as is” without any warranties of any kind, either express or implied. We do not guarantee the accuracy, completeness, or usefulness of any content. Your use of the site is at your own risk.

Limitation of Liability

To the fullest extent permitted by law, we are not liable for any direct, indirect, incidental, consequential, or punitive damages arising from your access to or use of this website.

Modifications to These Terms

We reserve the right to modify these Terms of Use at any time. Changes will be posted on this page, and your continued use of the website after such changes have been posted will constitute your agreement to the modified terms.

Governing Law

These terms shall be governed and construed in accordance with the laws of the state in which the business or dealership associated with the site is located, without regard to its conflict of law provisions.